Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ford is developing a virtual child to improve safety research

Researchers at Ford have started constructing a "virtual" six-year-old child that will help them research future safety devices. It will take years to build the complex, multilayer digital dummy, Ford said on Thursday. And the finished computer model won't be used for vehicle validation or crash testing.

Bentley SUV (Falcon) to be built in Slovakia?

Bentley says it has 2000 pre-orders for the Bentley Falcon SUV and that it is possible the Bentley won’t be built in Crewe but in Bratislava. January’s news was that the Bentley SUV was close to being signed-off for production (we’ve heard that once or twice) and in February we learnt that Bentley have gone back to the drawing board to produce a new design under the watchful eye of Luc Donckerwolke, Bentley’s Chief Designer, which we expect to be a more dynamic one with cues from the Continental, rather than a square truck with Mulsanne headlights. So now it’s time for the March instalment of ‘Bentley SUV News‘, and we have Bentley boss Wolfgang Schreiber telling us that Bentley already has 2,000 pre-orders for their SUV (we’re guessing ‘expressions of interest’ may be closer to the truth) before the new design is shown, and before Bentley has decided whether they want to pitch their SUV just above the new Range Rover at around £150k, or do what Bentley dealers want which is a Bentley SUV costing north of £200k.